Art direction combines art and design to evoke an emotional or cultural reaction. It conveys strategic messages to targeted groups of people. Art direction brings humanity to a marketing message and enables the message to provoke action. It makes memorable what would have been a forgettable visual encounter.
JEN Collection declares authentic spirit and style for women of all life experiences. I crafted the brand for this new collection as well as directed all styled and model photography. I was also responsible for all marketing collateral for this new collection.
American West Jewelry is on a journey of our own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewelry that will live on in families and create a lore of its own. Jewelry that will be made in New Mexico by a growing studio of new artisans we are training to continue the ancient tradition of our ancestors. Legendary keepsakes from the Land of Enchantment.